02/ 07

RENAULT

2025


Role
Creative Concept
Game Design
Art Concept
UI Design

01 THE QUESTION

How do you turn a car ride into an adventure?

How do you turn a car ride into an adventure?

For most children, a journey is just time spent waiting. The challenge wasn’t to teach road safety. It was to transform the journey itself into part of the experience.

Every trip already had the pieces of the game.

02 THE IDEA

The road was already full of stories.
The game simply gave children a reason to notice them.

Instead of creating a fictional adventure, the game used the real journey as its playground. Road signs became collectibles. Every discovery unlocked new knowledge.

And every trip became a little different.

03 GAMEPLAY LOOP

Every mechanic supports the same goal: making learning feel natural.

Every sign becomes worth noticing.

Build your own collection from the road.

Answer correctly to earn new rewards.

Unlock new customization options for your garage.

Every sign becomes worth noticing. Answer correctly to earn new rewards.

Build your own collection from the road. Unlock new customization options for your garage.


04 PROGRESSION

Learning gets people started. Progress keeps them playing.

03 GAMEPLAY LOOP

Every mechanic supports the same goal: making learning feel natural.

Every sign becomes worth noticing.

Build your own collection from the road.

Answer correctly to earn new rewards.

Unlock new customization options for your garage.

04 PROGRESSION

Learning gets people started. Progress keeps them playing.

05 OTHER SCREENS

● DEVELOPMENT NOTES

This project is still in production. The visuals shown here are concept assets and prototype interfaces created during development. The final game is currently being produced.