02/ 07
CABAIA
2025
Role
Creative Concept
Game Design
Art Concept
UI Design
01 THE QUESTION
Social media doesn't reward explanations.
It rewards curiosity.
My challenge wasn't just to advertise a backpack.
It was to make people stay.
02 THE IDEA
Movement has always been
my first language.
My background is in 3D animation.
Long before I started designing campaigns,
I learned that movement naturally guides the eye.
Since then, it's become one of the first things
I think about whenever I need to hold
someone's attention.
Direct the eye.
Movement isn't there to impress.
It's there to make sure people see what matters.
Create curiosity.
The best hooks don't explain.
They invite people to keep watching
Reward attention.
The backpack isn't the first thing people see.
It's the thing they stay long enough to discover.
05 OTHER WORK FOR CABAIA
